Archive for the ‘DIGC202’ Category

YouTube’s Long Tail Effects

With the rise of technology, it has been clear that social media has become a need for people’s everyday lives. People are using social media as consumer as well as produser themselves, sharing user-generated contents globally via network platforms like Facebook, YouTube, Twitter, Instagram, etc. YouTube has been known for its ability to support the long tail effects of user-generated content, enabling anyone to publish videos to its site.

YouTube has an extensive library with millions of videos about various types of gaming, music, tutorials of how-to and many more. According to Smith (2015), the estimated number of new videos uploaded to YouTube every minute is 300 hours per minute. YouTube having more than hundred million channels, 500,000 channels attain less than 1000 subscribers, having at least a few viewership on its long tail (Dreier 2015). This shows there are endless choices of videos for users to choose from comparing to a video store which would only stock the most popular and hit videos giving the consumer a limited choice.

The prezi I made shares more factual information about YouTube and its long tail effects, check it out here,



Dreier, T 2015, ‘YouTube’s long tail: More ad-supported channels, Fewer viewers’, Online Video, 28 October 2015, viewed on 5 December 2015,


Smith, C 2015, ‘By the numbers: 120 + Amazing YouTube statistics’, DMR, viewed on 5 December 2015,


Would you risk your life for a text message?

Technology is surpassing our daily lives with every single day. With this growing technology, the usage of mobile phones have become a normative public behavior regardless of age, gender or ethnicity. It has glued us to be constantly connected to others. The ability to easily connect to social network has given us increased dependency on mobile devices, resulting them frequently being used to access social media while driving, especially young drivers (Weller et al. 2013, Seiler 2015). However, the mobile phone usage while driving has caused numerous accidents leading to death and serious injuries.

People who text behind the wheel are 23 times more likely to crash. These crashes has caused more than 3000 deaths and 400,000 severe injuries. Even though being aware of all this, people still tends to continue using mobile phones while driving today. This brings up the question, as to ‘What is worth more? A simple text message or losing your life?’

8616716812_2218a48a82_zPhoto credits: Defense Information School


Weller, JA, Shackleford, C, Dieckmann, N & Slovic, P 2013, ‘Possession Attachement Predicts Cell Phone Use While Driving’, Health Psychology, American Psychological Association, pp. 379-387.

Seiler, SJ 2015, ‘Hand on the Wheel, Mind of the Mobile: An Analysis of Social Factors Contributing to Texting While Driving’, Cyberpsychology, Behavior, and Social Networking, Mary Ann Liebert, Inc., vol.18, no.2, pp. 72-78.