Nowadays it seems like almost everyone has a smart phone. And more with smart phones now, the use of regular text messaging is dying out. Instead of sending out the traditional sms texts, almost everyone is using different chat applications to send messages to their friends and family.
With rapid progress of innovative technology across the globe, the four-year-old Viber has become one of the fast growing cross-platform instant messaging applications in today’s ubiquitous chat apps. The app has already got more than 300 million active users in over 200 countries within four years time, challenging over other chat apps like whatsapp, line, kakao.
Viber did not just over take traditional text messaging to a free instant text messaging, you can send photo messages, video messages and also share locations with others too. Anyone anywhere can be connected freely through viber with a connection of Internet. And more over, people can also spend hours making free HD-quality calls to other person who has viber on their mobile phones, tablets or even on desktops as well. No more stressing over international call charges, especially for people who travels frequently.
Viber is adding fun new features for its continuous innovation, including stickers and emoticons aiming to increase its users in the coming years. The country manager for India at Viber Media has said that they will increase more stickers to the existing list of about 1,500 in this year, of which, 85 percent of these are going to be freely available.
“Viber delivers the most consistently high quality and convenient messaging and VoIP experience available. Additionally, Viber has introduced a great sticker market and has tremendous potential as a gaming platform. Simply put, Viber understands how people actually want to engage and have built the only service that truly delivers on all fronts.” Viber CEO and Founder, Talmon Marco
The innovation platform of Viber mainly focuses on improvement in quality to its existing users and attracts new users to use viber. The Viber Media has managed to catch the attention of giant e-commerce companies like Japanese Rakuten Inc, acquiring the app for $900 million, setting their goal to reach Viber’s users up to 2 billion in the next few years. The fact that viber is innovative, user friendly and efficient, has given the thirst for other business firms like Rakuten, who does diverse businesses, to acquire and use Viber application as a tool to expand their operations globally.